Board of Directors / Ebru Taşcı Firuzbay

Ebru Taşcı Firuzbay

Board Member

Ebru Taşcı Firuzbay started her career as a management trainee at Garanti BBVA and took on various responsibilities in branches, regional and head office units. She later joined Türk Ekonomi Bankası and carried out Business Banking Sales and Strategy Planning duties under the Retail Banking unit. She held important leadership roles such as Deputy General Manager of Human Resources and Organization and Executive Board Member at BNP Paribas Cardif Turkey (2011-2018) and Deputy General Manager of Human Resources and Executive Board Member at Alternatif Bank (2018-2021).

She served as People & Culture Director and Member of the Board of Directors at METRO Türkiye between 2021 and 2024.

As of December 2024 she has been serving as Garanti BBVA's role of Executive Vice President responsible for Talent and Culture. She is also a member of the Board of Directors of Garanti BBVA Factoring, Garanti BBVA Investment, Garanti Culture Inc., Garanti BBVA Retirement, Garanti BBVA Payment Systems and Garanti BBVA Investment, and the Chairman of the Board of Directors of the Teachers Academy Foundation.

She served on the Board of Directors of PERYÖN – Türkiye People Management Association from 2017 to 2025 and served as Chair of the Board during her last two consecutive terms.

Ebru Taşçı Firuzbay has 28 years of work experience in banking and business administration.